Work, ventures & things I have built.

Working on an AI platform designed to help farmers and agribusinesses assess produce quality using smartphone cameras, including in environments with limited internet access.

• •Led market research and on-the-ground customer discovery with farmers and agribusiness stakeholders.
• •Shaped product positioning, brand messaging and go-to-market strategy for offline-first AI adoption.
• •Produced visual storytelling and campaign reels to communicate the platform's mission clearly.

Worked across creative video production and operational programme support for one of Africa's leading entrepreneurship foundations.

• •Produced and edited video projects that collectively generated over 265,000 views across platforms.
• •Edited a founder birthday video that achieved over 190,000 views.
• •Supported application verification, entrepreneur user queries, system testing and programme activities.

Focused on strategic brand identity research, market understanding and communication clarity.

• •Conducted in-depth customer research and competitor analysis.
• •Developed brand positioning frameworks and core messaging architecture.

Supported community engagement, learning events and member communications for a growing data community.

• •Coordinated community engagement initiatives, events and clear participant communication.
• •Contributed to a reported 25% improvement in participant retention.

Worked with enterprise data and business intelligence tools to streamline internal reporting.

• •Built and maintained Power BI dashboards to support team reporting.
• •Helped improve reporting workflows, contributing to a reported 30% reduction in processing time.