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Freda Efod — Personal Website & Dual Studio
An editorial digital home unifying technology, ventures, writing and a 75+ video studio archive.
My RoleProduct Direction, UI Design & Full-Stack Development
01 / The Problem or Idea
As a multidisciplinary builder working across computer science, startups, data and video production, a single-track portfolio felt too narrow. I needed a digital home that could house my ventures, professional work and writing while keeping my full video editing studio intact.
02 / Purpose
Create a cohesive, editorial personal website where visitors can explore my work across technology, entrepreneurship and creative production without feeling lost.
03 / My Exact Role
Led the information architecture, visual direction, copywriting and full-stack Next.js implementation, including automated scripts to categorize and fetch Instagram reel thumbnails.
04 / Key Decisions
- •Built a custom server-side thumbnail proxy API (/api/thumbnail) and keyword-mapping script to ingest Instagram reels without heavy third-party embeds.
- •Added an interactive prompt brief and an LLM-ready 'Agent view' Markdown drawer inspired by modern design engineering portfolios.
05 / Tools & Stack
Next.js 14TypeScriptTailwind CSSReactNode.js API
06 / Lessons Learned
Good personal architecture is about restraint: giving each discipline its own clear room while connecting them through a consistent voice and typography.